The Bottle Bank Arcade: Making Glass Bottle Recycling Fun!

Published: 26 March 2010
Category: Organic Products in Glass, Recycling, Sustainability

TheFunTheory.com, an initiative from Volkswagen, proves that fun is the easiest way to change people’s behavior for the better. They turned a typical European bottle bank for recycling glass bottles and jars into an arcade, complete with lights and noise. In just one night, the bottle bank arcade was used by nearly 100 people, while during the same period, the nearby conventional bottle bank was used twice.

Watch the Fun!