Consumers Willing to Pay More for Green Products; Internet Best Source of Information on Green Products

Published: 26 January 2010
Category: Sustainability

According to “Marketing Daily,” a new study (by Burst Media) finds consumers are willing to pay more for a variety of products that are environmentally friendly and sustainable — better known as “green.” The survey revealed that 90% of respondents have incorporated some level of greenness into their daily lives — 8.8% are completely green, while most are aspirationally green. Aspirationally green and 100% green consumers are the most willing to pay a premium. Respondents cite the Internet as the best source of information on green products and practices. Women in all key age segments are more likely than men to purchase a product that is advertised as environmentally friendly.

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