Wild Hop Organic Beer
Published: 6 July 2006
Category: Organic Products in Glass
Trying to tap into the ever-popular organics market, Anheuser-Busch (A-B) is testing its new organic brew, Wild Hop, in select locations across the country. A-B is expecting this brew to entice “more affluent, highly educated, more high-end shoppers,” according to Patrick McGauley, A-B’s VP of Product Development. A-B’s Wild Hop is available in 12 oz. amber glass bottles, as well as in six-packs.